A Five-Day Academic Initiative Bridging Media Education and Industry Practice
Nilai, Negeri Sembilan – December 2025 – In line with its commitment to experiential learning and industry-relevant education, MILA University successfully hosted Mass Communication Week 2025, a five-day academic and student-led initiative held from 1 to 5 December 2025, from 9.30 am to 5.30 pm.
Organised by students from the Mass Communication Department at MILA University, in collaboration with the Mass Communication Creative Club, the programme was designed to bridge media education with real-world industry practice. Throughout the week, students gained hands-on exposure to the media industry through workshops, interactive sessions, creative showcases, and direct engagement with industry professionals.
Bridging Media Education and Industry Practice
Mass Communication Week 2025 provided a comprehensive platform for students to explore the evolving landscape of mass communication, media production, digital content creation, and creative communication. This initiative reinforced MILA University’s emphasis on practical, industry-aligned learning, ensuring students are equipped with relevant skills for today’s competitive media environment.
By integrating academic learning with industry insights, the programme enabled students to better understand professional expectations, creative processes, and real-world communication challenges.
Industry Engagement and Hands-On Learning
A key highlight of Mass Communication Week 2025 was its strong focus on industry engagement. A range of industry-led activities allowed students to translate theory into practice while learning directly from experienced media practitioners.
An open mic session on filmmaking, featuring Director Mr. Sanjey Perumal and actors Mr. Ravin Rao and Mr. Kuben, offered valuable insights into film production, storytelling techniques, and creative decision-making within the film industry.
Students also participated in a photo editing workshop conducted by a professional photographer from Alagaan Studio, where they developed essential editing skills and explored visual storytelling methods. An advertising pitching session, led by the Founder and CEO of Prevail Production Sdn. Bhd., introduced students to creative pitching, campaign development, and strategic thinking in advertising.
Further strengthening industry exposure, a social media content creation workshop was delivered by an alumnus of the institution, Mr. Surendran, Head of Livestream at Sport Planet (Lazada, TikTok, Shopee). In addition, a poster design session conducted by Ms. Amy from AirAsia’s Leadership Development Campaign Department exposed students to professional design standards, branding principles, and industry-level creative workflows.
Creative Competitions and Student Talent Development
Beyond workshops and talks, Mass Communication Week 2025 also celebrated student creativity through competitive events that encouraged innovation and collaboration.
A short film contest, evaluated by Director Mr. Trise from Trise Film Production, attracted submissions from both internal and external universities. This initiative showcased student filmmaking talent while promoting cross-institutional creative exchange.
A talent show competition, judged by Dr. Thivya alongside a professional trainer from Vehaara Studios, highlighted the diverse creative and performance abilities of participating students. These activities reflected the vibrant creative culture fostered at MILA University and provided students with confidence-building platforms to present their skills.
Academic Perspective
Reflecting on the significance of the initiative, Dr. Sugumaran A/L Selladurai, Dean of the School of Management and Business, MILA University, said:
“Mass Communication Week 2025 was designed to bridge theory and practice by giving students direct exposure to industry expertise. The event strengthened students’ creative and professional skills and encouraged meaningful engagement with media practitioners, preparing them for real-world communication challenges.”
Event Outcomes and Impact
Mass Communication Week 2025 clearly demonstrated MILA University’s dedication to student-led learning, experiential education, and industry relevance. Through hands-on activities, creative platforms, and valuable networking opportunities, students gained practical experience aligned with real-world media practices.
The success of the programme highlighted the importance of student-driven academic initiatives in developing skilled, confident, and industry-ready mass communication graduates, reinforcing MILA University’s position as an institution committed to innovation and applied learning.
For enquiries or to apply for the Mass Communication programme at MILA University, please visit: https://www.mila.edu.my/ or contact +606-7989 200.
