School of Management and Business
Bachelor of Business Management (Honours) (Business Analytics)
Programme Overview
The programme is designed to equip students with essential business knowledge and practical analytical skills for today’s data driven environment. This programme integrates core management principles with data analysis, business intelligence, and decision-making tools. Students will learn to interpret data, identify trends, and generate insights that support organisational strategy. With a balanced emphasis on theory and hands-on learning, graduates will be well prepared for roles that require analytical thinking, problem-solving, and a strong understanding of business operations. This programme is ideal for students who aspire to become data-driven professionals across a wide range of industries.
- Industry-Driven & Data-Focused Learning
Master data-driven decision-making through real-world analytics projects, supported by flexible cross-specialisation options that allow students to tailor their learning to evolving industry needs. - Future-Ready Digital Business Curriculum
A current and comprehensive digital business analytics curriculum, enriched with real-world case studies that bridge academic theory with practical, industry-relevant application. - Flexible Pathways for Holistic Development
With only two semesters per year, the programme provides extended breaks for optional internships or skills development, while still enabling students to complete their studies within three years.
Progression Pathways
Graduates of the Bachelor of Business Management (Honours) (Business Analytics) can progress into:
- Master of Business Administration (MBA)
- Master of Business Administration (MBA) – (ODL)
- Master of New Media and Communication Studies *
- Master of Science in Business
Additionally, graduates are well-prepared to pursue advanced business or management studies at other universities, both locally and internationally, providing flexibility to specialise and advance their careers in academia, consultancy, or senior executive roles.
* Candidates from non-media and communication fields to undertake 2 pre-requisite subjects online for 3 weeks prior to admission
Entry Requirements
| STPM | Pass with a minimum of Grade C (GP 2.00) in any 2 subjects AND A pass in Mathematics and English at SPM or its equivalent |
| STAM | Pass with a minimum of Grade Jayyid AND A pass in Mathematics and English at SPM or its equivalent |
| UEC | Pass with a minimum of Grade B in 5 subjects including pass in Mathematics and English OR Pass in Mathematics and English at SPM or its equivalent |
| A-LEVEL | Pass with a minimum of Grade D in 2 subjects AND A pass in Mathematics and English at SPM or its equivalent |
| MATRICULATION/
FOUNDATION |
Pass with a minimum of CGPA of 2.00 |
| DIPLOMA | Level 4, MQF with a minimum CGPA of 2.00 |
| ADVANCED DIPLOMA | Level 5, MQF with a minimum CGPA of 2.00 |
| DIPLOMA KEMAHIRAN MALAYSIA (DKM)
DIPLOMA VOKASIONAL MALAYSIA (DVM) |
DKM/DVM (subjected to HEP Senate/Academic Board’s Approval)OR A Diploma Lanjutan Kemahiran Malaysia (DLKM) |
| OTHERS | Any other equivalent qualifications recognised by the Malaysian Government. |
English Requirements
Achieve a minimum:
| Type of Examination | Minimum Score |
| CEFR | Low B2 |
| MUET | Band 4 |
| IELTS | 5.5 |
| TOEFL (IBT) | 46 |
| TOEFL Essentials (Online) | 8.0 |
| PTE | 51 |
| Linguaskill Online | 160 |
| ELS English | 108 |
Programme Structure
Programme Structure
Year 1
- Business Mathematics
- Business Statistics
- Digital Technologies in Business
- English For Professional Communication
- Financial Accounting
- Introduction to International Business
- Microeconomics
- Principles of Information Systems
- Principles of Management
- Principles of Marketing
- Principles of Project and Quality Management
Year 2
- Business Finance
- Corporate Governance
- E-Commerce
- Econometrics
- Entrepreneurship
- International Cross Cultural Management
- Macroeconomics
- Operations Management
- Principles of Organisational Behaviour and Human Resource Management
- Problem-Solving and Programming
Year 3
- Applied Business Analytics
- Business Data Mining and Machine Learning
- Data Analytics for Business Decision-Making
- Data Visualisations
- Decision Support Systems for Business Analytics
- Discipline Core Elective 1***
- Discipline Core Elective 2***
- Introduction to Database Systems
- Research Methods for Business
- Strategic Management
Mata Pelajaran Umum (MPU)
- Bahasa Kebangsaan A**/ Introduction to Psychology*
- Bahasa Melayu Komunikasi 2 (Non-Malaysian) / Penghayatan Etika dan Peradaban (Malaysian)
- Integrity and Anti-corruption
- Philosophy and Current Issues
Courses and assessments may change due to curriculum updates. For the latest information, please consult our counsellors.
Notes
*For students (including non-Malaysian) who are not required to take Bahasa Kebangsaan A.
**For Malaysian students who did not achieve credit for Bahasa Melayu in Sijil Pelajaran Malaysia (SPM).
***Student are given opportunity to choose the elective from other specialisation programmes (subjected to semester offering).
Assessment
- Continuous assessments and final examination
- Lecture and Tutorials
Future Pathways
Area of Application
- Managing and operating small businesses
- Providing excellent customer service and support
- Selling products or services to customers
- Managing administrative tasks and operations
Career Opportunities
- Brand Strategy Analyst
- Business Analyst
- Business Planning Executive
- Development Data Analyst
- Digital Transformation Analyst
- Market Research Analyst
Get in touch with us now
Interested in joining our programme? Fill out the form below to submit your enquiry. Our admissions team will review your information and get back to you shortly to discuss the next steps in your application journey.
