Bachelor of Business Management (Honours) (Digital Business)
Programme Overview
This programme is designed to prepare students to thrive in a rapidly evolving digital economy. It combines essential business knowledge with digital technologies, focusing on e-commerce, digital marketing, innovation, and strategic use of digital tools. Students will learn how organisations leverage technology to enhance operations, engage customers, and create new business opportunities. Through practical and theoretical learning, graduates will develop strong digital literacy, problem solving abilities, and entrepreneurial skills. This programme is ideal for individuals who aspire to lead and innovate in digital driven business environments across various industries.
- Future-Ready Digital & Flexible Study Pathway
Build future-ready capabilities in digital business, data, fintech, and innovation, supported by flexible elective choices to your career goals. With only two semesters per year, the programme offers extended breaks for optional internships or skills development, while still enabling students to complete their studies within three years. - Industry-Embedded, Applied Learning
Learn through practical, industry-focused coursework that strengthens digital competencies, and the application of AI in real-world business contexts. Students equally benefit from regular interaction with industry experts, gaining valuable insights, professional perspectives, and exposure to real-world business practices. - Global Exposure & International Experience
The programme offers exchange opportunities that allow students to experience international study at partner institutions, including the University of New Brunswick (UNB) and Haikou University of Economics (HUE).
Progression Pathways
Graduates of the Bachelor of Business Management (Honours) (Digital Business) can progress into:
- Master of Business Administration (MBA)
- Master of Business Administration (MBA) – (ODL)
- Master of New Media and Communication Studies *
- Master of Science in Business
Additionally, graduates are well-prepared to pursue advanced business or management studies at other universities, both locally and internationally, providing flexibility to specialise and advance their careers in academia, consultancy, or senior executive roles.
* Candidates from non-media and communication fields to undertake 2 pre-requisite subjects online for 3 weeks prior to admission
Entry Requirements
| STPM | Pass with a minimum of 2 subjects at Grade C (GP 2.00) and pass Mathematics and English at SPM or its equivalent |
| STAM | Pass with a minimum of Grade Jayyid and pass Mathematics and English at SPM or its equivalent |
| MATRICULATION/FOUNDATION | Pass with a minimum CGPA of 2.00 |
| DIPLOMA | Pass Level 4, MQF with a minimum CGPA of 2.00 |
| ADVANCED DIPLOMA | Pass Level 5, MQF with a minimum CGPA of 2.00 |
| DIPLOMA KEMAHIRAN MALAYSIA (DKM)
DIPLOMA VOKASIONAL MALAYSIA (DVM) DIPLOMA LANJUTAN KEMAHIRAN MALAYSIA (DLKM) |
Pass subject to HEP Senate / Academic Board approval. |
| OTHERS | Any other equivalent qualifications recognised by the Malaysian Government |
*The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme.
English Requirement
| MUET | Band 4
|
| IELTS | 6.0 |
| TOEFL | 60 |
| PTE | 59 |
| Linguaskill Online
Bi Preliminary, B2 First, C1 Advanced, C2 Proficiency |
169 |
| Occupational English test (OET) | 250 |
| ELS English | 109 |
Programme Structure
Programme Structure
Year 1
- Business Mathematics
- Business Statistics
- Digital Technologies in Business
- English For Professional Communication
- Financial Accounting
- Introduction to International Business
- Microeconomics
- Principles of Information Systems
- Principles of Management
- Principles of Marketing
- Principles of Project and Quality Management
Year 2
- Business Finance
- Corporate Governance
- Digital Marketing
- Discipline Core Elective 1***
- E-Commerce
- Entrepreneurship
- International Cross-Cultural Management
- Macroeconomics
- Operations Management
- Principles of Organisational Behaviour and Human Resource Management
Year 3
- Data Analytics for Business Decision Making
- Decision Support Systems for Business Analytics
- Digital Business Models & Strategies
- Discipline Core Elective 2***
- Financial Technology, Cryptocurrency & Blockchain
- Introduction to Database Systems
- Research Methods for Business
- Strategic Management
- Supply Chain Management
- Technology Management with Big Data Management
Mata Pelajaran Umum (MPU)
- Bahasa Kebangsaan A**/ Introduction to Psychology*
- Bahasa Melayu Komunikasi 2 (Non-Malaysian) / Penghayatan Etika dan Peradaban (Malaysian)
- Integrity and Anti-corruption
- Philosophy and Current Issues
Courses and assessments may change due to curriculum updates. For the latest information, please consult our counsellors.
Notes
*For students (including Non-Malaysian) who are not required to take Bahasa Kebangsaan A.
**For Malaysian students who did not achieve credit for Bahasa Melayu in Sijil Pelajaran Malaysia (SPM) .
***Student are given opportunity to choose the elective from other specialisation programmes (subjected to semester offering).
Assessment
- Continuous assessments and final examination
- Lecture and Tutorials
Future Pathways
Area of Application
- Managing and operating small businesses
- Providing excellent customer service and support
- Selling products or services to customers
- Managing administrative tasks and operations
- Developing and implementing marketing strategies
Career Opportunities
- Digital Business Executive
- Business Analyst
- Business System Analyst
- Data Analyst
- Performance Marketing Analyst
- Head of Digital Strategy
Get in touch with us now
Interested in joining our programme? Fill out the form below to submit your enquiry. Our admissions team will review your information and get back to you shortly to discuss the next steps in your application journey.
