Bachelor of Business Management (Honours) (Marketing)
Programme Overview
This programme is designed to provide students with the knowledge and skills needed to understand consumer behaviour, build strong brands, and develop effective marketing strategies. It covers key areas such as digital marketing, market research, advertising, sales management, and product development. Students will learn how to analyse market trends, create value for customers, and support organisational growth through strategic marketing decisions. Combining theory with practical exposure, graduates will develop creativity, communication skills, and strategic thinking. This programme is ideal for individuals who aspire to pursue careers in marketing, branding, advertising, or business development across various industries.
- Future-Ready Digital & Strategic Marketing Expertise
Gain integrated digital technology knowledge, including AI applications and advanced marketing concepts, supported by flexible cross-specialisation options that allow students to tailor their learning to career goals. - Industry-Driven & Career-Ready Learning
Become career-ready through continuous industry-driven digital and strategic marketing exposure, including industry visits and regular engagement with industry experts who provide real-world insights and practical perspectives. - Flexible & Enriched Study Experience
With only two semesters per year, the programme provides extended breaks for optional internships or skills development while enabling completion within three years, alongside exchange opportunities at the University of New Brunswick (UNB) and Haikou University of Economics (HUE).
Progression Pathways
Graduates of the Bachelor of Business Management (Honours) (Marketing) can progress into:
- Master of Business Administration (MBA)
- Master of Business Administration (MBA) – (ODL)
- Master of Science in Business
Additionally, graduates are well-prepared to pursue advanced business or management studies at other universities, both locally and internationally, providing flexibility to specialise and advance their careers in academia, consultancy, or senior executive roles.
Entry Requirements
| STPM | Pass with a minimum of 2 subjects at Grade C (GP 2.00) and pass Mathematics and English at SPM or its equivalent |
| STAM | Pass with a minimum of Grade Jayyid and pass Mathematics and English at SPM or its equivalent |
| MATRICULATION/FOUNDATION | Pass with a minimum CGPA of 2.00 |
| DIPLOMA | Pass Level 4, MQF with a minimum CGPA of 2.00 |
| ADVANCED DIPLOMA | Pass Level 5, MQF with a minimum CGPA of 2.00 |
| DIPLOMA KEMAHIRAN MALAYSIA (DKM)
DIPLOMA VOKASIONAL MALAYSIA (DVM) DIPLOMA LANJUTAN KEMAHIRAN MALAYSIA (DLKM) |
Pass subject to HEP Senate / Academic Board approval. |
| OTHERS | Any other equivalent qualifications recognised by the Malaysian Government |
*The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme.
English Requirement
| CEFR | Mid B2
|
| MUET | Band 4
|
| IELTS | 6.0 |
| TOEFL | 60 |
| PTE | 59 |
| Linguaskill Online
Bi Preliminary, B2 First, C1 Advanced, C2 Proficiency |
169 |
| Occupational English test (OET) | 250 |
| ELS English | 109 |
Programme Structure
Programme Structure
Year 1
- Business Mathematics
- Business Statistics
- Digital Technologies in Business
- English For Professional Communication
- Financial Accounting
- Introduction to International Business
- Microeconomics
- Principles of Information Systems
- Principles of Management
- Principles of Marketing
- Principles of Project and Quality Management
Year 2
- Business Finance
- Consumer Behaviour
- Corporate Governance
- Discipline Core Elective 1**
- E-Commerce
- Entrepreneurship
- International Cross-Cultural Management
- Macroeconomics
- Operations Management
- Principles of Organisational Behaviour and Human Resource Management
Year 3
- Advertising & Promotion Management
- Data Analytics for Business Decision-Making
- Digital Marketing
- Discipline Core Elective 2***
- Global Marketing
- Research Methods for Business
- Service Marketing
- Strategic Brand Management
- Strategic Management
- Strategic Marketing Management
Mata Pelajaran Umum (MPU)
- Bahasa Kebangsaan A**/ Introduction to Psychology*
- Bahasa Melayu Komunikasi 2 (Non-Malaysian) / Penghayatan Etika dan Peradaban (Malaysian)
- Integrity and Anti-corruption
- Philosophy and Current Issues
Courses and assessments may change due to curriculum updates. For the latest information, please consult our counsellors.
Notes
*For students (including Non-Malaysian) who are not required to take Bahasa Kebangsaan A.
**For Malaysian students who did not achieve credit for Bahasa Melayu in Sijil Pelajaran Malaysia (SPM) .
***Student are given opportunity to choose the elective from other specialisation programmes (subjected to semester offering).
Assessment
- Continuous assessments and final examination
- Lecture and Tutorials
Future Pathways
Area of Application
- Managing and operating small businesses
- Providing excellent customer service and support
- Selling products or services to customers
- Managing administrative tasks and operations
- Managing human resources functions, such as recruitment, training, and performance management
- Developing and implementing marketing strategies
- Managing financial resources and budgeting
Career Opportunities
- Advertising Executive
- Business Analyst
- Entrepreneur
- Marketing Specialist
- Operation Manager
- Sales Manager
Get in touch with us now
Interested in joining our programme? Fill out the form below to submit your enquiry. Our admissions team will review your information and get back to you shortly to discuss the next steps in your application journey.
