School of Management and Business
Bachelor of Business Management (Honours)
Programme Overview
This programme is designed to build strong foundational skills in management, leadership, and strategic decision-making for future-ready business professionals. Students learn to think critically, solve problems, and apply business concepts in real scenarios across industries. Through five specialised pathways in General, International Business, Logistics, Human Resource Management, and Marketing, students gain flexibility to pursue their interests while developing practical and professional competencies meeting the evolving demands of global business.
- Career-Focused Pathways
Students explore diverse career pathways across General Management, Logistics, Human Resource, Marketing, and International Business, gaining clarity on their future direction while developing skills employers value. - Future-Ready Entrepreneurship Learning
A strong foundation in entrepreneurship equips students with practical business skills, creativity, and problem-solving abilities to launch ventures or innovate within organisations. - Industry Immersion & Internship
Six months of on-the-job training with our industrial partners provides hands-on experience, professional networking, and real-world application of classroom knowledge, ensuring graduates are job-ready from day one.
Progression Pathways
Graduates of the Bachelor of Business Management (Honours) programme can progress to postgraduate studies, such as:
- Master of Business Administration (MBA)
- Master of Business Administration (MBA) – (ODL)
- Master of New Media and Communication Studies *
- Master of Science in Business
Additionally, graduates are well-prepared to pursue advanced business or management studies at other universities, both locally and internationally, in areas such as international business, strategic management, marketing, supply chain, or cross-cultural leadership. This provides flexibility to specialise and advance their careers in academia, consultancy, or senior executive roles.
* Candidates from non-media and communication fields to undertake 2 pre-requisite subjects online for 3 weeks prior to admission
Entry Requirements
| STPM | Pass with a minimum of 2 subjects at Grade C (GP 2.00) and pass Mathematics and English at SPM or its equivalent |
| STAM | Pass with a minimum of Grade Jayyid and pass Mathematics and English at SPM or its equivalent |
| UEC | Pass with a minimum of 5 subjects at Grade B and pass Mathematics and English, OR pass SPM Mathematics and English |
| A-LEVEL | Pass with a minimum of 2 subjects at Grade D and pass Mathematics and English at SPM or its equivalent |
| MATRICULATION/
FOUNDATION |
Pass with a minimum CGPA of 2.00 |
| DIPLOMA | Pass Level 4, MQF with a minimum CGPA of 2.00 |
| ADVANCED DIPLOMA | Pass Level 5, MQF with a minimum CGPA of 2.00 |
| DIPLOMA KEMAHIRAN MALAYSIA (DKM)
DIPLOMA VOKASIONAL MALAYSIA (DVM) |
Pass subject to HEP Senate / Academic Board approval. |
| OTHERS | Any other equivalent qualifications recognised by the Malaysian Government |
English Requirement
| CEFR | Low B2 |
| MUET | Band 4 |
| IELTS | 5.5 |
| TOEFL (iBT) | 46 |
| TOEFL Essentials Online | 8.0 |
| PTE | 51 |
| Linguaskill Online | 160 |
| ELS English | 108 |
Programme Structure
Year 1
- Business Finance
- Business Mathematics
- Business Statistics
- English For Professional Communication
- Financial Accounting
- Microeconomics
- Principles of Information System
- Principles of Management
- Principles of Marketing
- Professional Development
Year 2
- Business Law
- Business Taxation
- Corporate Governance
- E-Commerce
- Entrepreneurships
- Macroeconomics
- Organisational Behaviour
- Research Methods for Business
- Strategic Management
Year 3
- Discipline Core Elective I***
- Discipline Core Elective II***
- Discipline Core Elective III***
- Elective I***
- Elective II***
- Elective III***
- Elective IV***
- Elective V***
- Introduction to Investment***
- Project Management***
Year 4
- Internship (3 months)
Mata Pelajaran Umum (MPT)
- Bahasa Kebangsaan A** / Introduction to Psychology*
- Bahasa Melayu Komunikasi 2 (Non Malaysian) / Penghayatan Etika dan Peradaban (Malaysian)
- Co-Curriculum
- Integrity and Anti-Corruption
- Philosophy and Current Issues
Courses and assessments may change due to curriculum updates. For the latest information, please consult our counsellors.
Notes
- *For students (including Non-Malaysian) who are not required to take Bahasa Kebangsaan A .
- **For Malaysian students who did not achieve credit for Bahasa Melayu in Sijil Pelajaran Malaysia (SPM)
- ***Students who are taking General pathway are allowed to choose any courses from other pathways. However, it is recommended the students follow the suggested list of courses.
Students who have chosen a specialisation pathway are required to complete the designated courses under the specific pathway.
Specialisation Pathways (Students are required to choose ONE)
General
Discipline Core Electives:
- Human Resource Management
- Introduction to International Business
- Operations Management
Elective:
- Business Ethics
- International Business Environment
- Management Accounting
- Marketing Management and Planning
- Strategic Brand Management
International Business
Discipline Core Electives:
- International Cross-Cultural Management
- International Logistic Management
- Introduction to International Business
Elective:
- Export Management
- Freight Forward
- Global Marketing
- Shipping Management
- Supply Chain Management
Marketing
Discipline Core Electives:
- Consumer Behaviour
- Service Marketing
- Strategic Marketing Management
Elective:
- Advertising and Promotion Management
- Global Marketing
- Internet Marketing
- Strategic Brand Management
- Supply Chain Management
Logistics and Supply Chain Management
Discipline Core Electives:
- Principles of Logistics Management
- Purchasing and e-Procurement
- Warehouse and Material Management
Elective:
- Air Transport and Management
- Distribution and Transport Management
- Inventory Control and Management
- Sea and Maritime Management
- Supply Chain Management
Human Resource Management
Discipline Core Electives:
- Human Resource Management
- International Human Resource Management
- Occupational Health and Safety Management
Elective:
- Compensation Management
- Human Resource Development
- Human Resource Planning and Staffing
- Industrial Relation
- Performance Management
Notes
Students who are taking General pathway are allowed to choose any courses from other pathways. However, it is recommended the students follow the suggested list of courses.
Students who have chosen a specialisation pathway are required to complete the designated courses under the specific pathway.
Assessment
- Continuous assessments and final examination
- Lecture sessions, tutorials and practical training
Future Pathways
Area of Application
- Managing and operating small businesses
- Providing excellent customer service and support
- Selling products or services to customers
- Managing administrative tasks and operations
- Managing human resources functions, such as recruitment, training, and performance management
- Developing and implementing marketing strategies
- Managing financial resources and budgeting
Career Opportunities
- Advertising Executive
- Business Analyst
- Entrepreneur
- Global Distribution Manager
- Human Resource Specialist
- Logistics Specialist
- Marketing Specialist
- Operation Manager
- Sales Manager
Get in touch with us now
Interested in joining our programme? Fill out the form below to submit your enquiry. Our admissions team will review your information and get back to you shortly to discuss the next steps in your application journey.
