School of Management and Business
Bachelor of Mass Communication (Honours)
Programme Overview
This programme is designed to equip students with the knowledge, skills, and creativity needed to excel in today’s fast-evolving mass communication landscape. Students will explore a wide spectrum of disciplines, including Broadcasting, New Media and Communication Technology, Graphic Design and Animation, Journalism, Public Relations, and Advertising. This programme prepares graduates not just for a career, but for a future full of opportunities in the dynamic and ever-changing world of media and communication.
- Industry-Relevant Exposure
Equip students with real-world experience and practical skills, preparing them to excel in broadcasting, PR, advertising, journalism, and digital media industries.
- Comprehensive, Future-Ready Curriculum
Covers multiple communication and creative fields, including broadcasting, TV and film production, Graphic communication, marketing, animation, and research, giving students a strong foundation to adapt and innovate in the fast-evolving media landscape.
- Global Connectivity & Recognition
With international English proficiency standards, study tours, and mobility programmes (e.g., academic visits to China), students gain global exposure, cross-cultural learning, and globally recognised qualifications that enhance employability and mobility.
Progression Pathways
Graduates of the Bachelor of Mass Communication (Honours) can progress into:
- Master of Business Administration (MBA) – Conventional
- Master of Business Administration (MBA) – Open & Distance Learning (ODL)
- Master of New Media and Communication Studies – By Coursework
- Master of Science in Business – By Research
Graduates are also well-prepared to pursue advanced studies at other local or international universities, in areas such as:
- Strategic Management
- Marketing & Digital Communication
- Entrepreneurship
- Media & New Media Studies
- Public Relations & Corporate Communication
- International Business
This pathway provides flexibility for graduates to specialise in their field of interest and progress toward doctoral studies, research, or leadership roles in industry.
Entry Requirements
| STPM | Pass with a minimum of 2 subjects at Grade C (GPA 2.00) and a credit in English at SPM or its equivalent | ||
| STAM | Pass with a minimum of Grade Jayyid and a credit in English at SPM or its equivalent | ||
| MATRICULATION/
FOUNDATION |
Pass with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent | ||
| UEC | Pass with a minimum of 5 related subjects at Grade B including English | ||
| CERTIFICATE | Pass with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent | ||
| DIPLOMA | Pass with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent, OR Diploma in Media and Communication or its equivalent | ||
| DIPLOMA KEMAHIRAN MALAYSIA (DKM)
DIPLOMA VOKASIONAL MALAYSIA (DVM) |
Pass with a minimum CGPA of 2.50 subject to HEP Senate/Academic Board approval. | ||
| OTHERS | Other relevant and equivalent qualifications recognised by the Malaysian Government | ||
English Requirements
| CEFR | High B1 | ||
| MUET | Band 3.5 | ||
| IELTS | 5.0 | ||
|
40 | ||
| TOEFL Essentials Online | 7.5 | ||
| PTE | 47 | ||
| Linguaskill Online | 154 | ||
| ELS English | 107 | ||
Programme Structure
Year 1
- English for Professional Communication
- Human Communication
- Introduction to Photography
- News Writing and Reporting
- Principles of Advertising
- Principles of Broadcasting
- Principles of Journalism
- Principles of Mass Communication
- Principles of Marketing
- Principles of Publishing
- Principles of Public Relations
Year 2
- Advanced Graphics and Layout
- Desktop Publishing
- Introduction to Film
- Introduction to Web and Digital Design
- Mandarin 1
- Mandarin 2
- Modern and New Media Writing
- New Media and Communication Technology
- Principles of Information System
- Publicity and Event Management
- Radio and TV Broadcasting
Year 3
- Communication Network
- Communication Theories
- Feature Writing
- Final Year Project
- Integrated Marketing Communication
- Introduction to 2D Animation
- Introduction to 3D Animation
- Mandarin 3
- Media Law
- Principles of Entrepreneurship
- Professional Development
- Strategic Communication in Crisis Management
Year 4
- Industrial Training (3 months)
Mata Pelajaran Umum (MPU)
- Bahasa Kebangsaan A**
- Bahasa Melayu Komunikasi 2 (Non-Malaysian) / Penghayatan Etika dan Peradaban (Malaysian)
- Co-curriculum
- Integrity and Anti-corruption
- Philosophy and Current Issues
Courses and assessments may change due to curriculum updates. For the latest information, please consult our counsellors.
Notes
**For Malaysian students who did not achieve credit for Bahasa Melayu in Sijil Pelajaran Malaysia (SPM).
Assessment
- Continuous assessments and final examination
- Lecture, tutorials and practical training
Future Pathways
Area of Application
- Journalism and Media
- Public Relations and Corporate Communication
- Advertising, Marketing and Graphic Communication
- Broadcasting and Film and Animation
- Digital and New Media
- Research and Academia
Career Opportunities
- Communication Officer
- Copywriter
- Digital Marketing Executive
- Editor
- Event Coordinator
- Media Planner
- Public Relations Executive
- Reporter
- Scriptwriter
- Social Media Content Creator
- TV/Radio Presenter
Get in touch with us now
Interested in joining our programme? Fill out the form below to submit your enquiry. Our admissions team will review your information and get back to you shortly to discuss the next steps in your application journey.
