School of Management and Business
Master of New Media and Communication Studies
Programme Overview
The Master of New Media and Communication Studies is a dynamic postgraduate programme designed to prepare students for leadership in the rapidly evolving field of digital media and communication. As traditional media landscapes are reshaped by emerging technologies, professionals need both theoretical knowledge and practical skills to succeed in a digital-first world. This programme offers a comprehensive curriculum that blends new media research, digital marketing, media psychology, and analytics to equip students with the expertise needed to excel in today’s media environment.
Through core courses, electives, and a capstone project, students will critically engage with new media’s influence on society, culture, and business. The programme empowers students to develop advanced research skills, master digital communication strategies, and apply new media analytics to real-world scenarios. Graduates will be prepared to contribute as strategic leaders, analysts, and communicators in industries reliant on digital media technologies.
- Master Future-Ready Digital Trends
Gain expertise in emerging media technologies, digital storytelling, and social media strategies, preparing you for the fast-evolving media landscape. - Career-Ready Versatility
Open doors to diverse roles in journalism, public relations, digital marketing, corporate communications, and media consulting. - Global Perspective & Research Opportunities
Develop cross-cultural communication skills, understand international media trends, and engage in research and innovation to contribute to the evolving field of communication.
Progression Pathways
Graduates of the Master of New Media and Communication Studies or related business/communication master’s programmes can progress to doctoral-level studies, including:
- Doctor of Business Administration (DBA) – (ODL)
- Doctor of Philosophy (PhD) in Business – By research
Alternatively, graduates may pursue advanced doctoral or research opportunities at other universities, locally or internationally, in areas such as business, media, communication, digital innovation, or management, allowing specialization and career advancement in academia, consultancy, or senior executive roles.
Entry Requirements
| Bachelor’s Degree | A Bachelor’s degree (Level 6, MQF) in Media and Communication with a minimum CGPA of2.50, as accepted by the HEP Senate (i);
OR |
| A Bachelors degree (Level 6, MQF) in in Media and Communication with a minimum CGPA of 2.00 and not meeting CGPA of 2.50, can be accepted subject to a rigorous internal assessment* as determined by the HEP (ii);
OR |
|
| Any other Bachelor’s degree (Level 6, MQF) (Non-Media and Communication) with a minimum CGPA of 2.00 can be accepted, subject to a rigorous internal assessment and prerequisite courses determined by the HEP;
OR |
|
| Others | Other qualifications equivalent in Media and Communication or related fields recognised by the Government of Malaysia must undergo rigorous internal assessment as determined by the HEP. |
English Requirements
| CEFR | Mid B2 |
| MUET | Band 4 |
| IELTS | 6.0 |
| CEFR | Mid B2 |
| TOEFL (iBT) | 60 |
| TOEFL Essentials (Online) | 8.5 |
| PTE | 59 |
| Linguaskill Online | 169 |
| ELS English | 109 |
*Candidates who do not meet this requirement must successfully complete the university’s English proficiency course before joining the programme.
Rigorous Internal Assessment
Candidates with a CGPA below 2.50, as well as those from non-media and communication fields, must undergo a rigorous internal assessment. Components include:
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Prerequisite Courses
Required for candidates from non-media and communication fields prior to admission.
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Programme Structure
Course Structure
PART-TIME
Year 1
- New Media Theories in Mass Communication
- New Media and Information Literacy
- Media Psychology, Diplomacy and Propaganda
- Integrated Marketing Communication
- Digital Media Promotion and Practice
Year 2
- New Media Analytics
- Elective 1*
- Elective 2*
- Research Methodology
- Capstone Project
FULL-TIME
Year 1
- New Media Theories in Mass Communication
- New Media and Information Literacy
- Media Psychology, Diplomacy and Propaganda
- Integrated Marketing Communication
- Digital Media Promotion and Practice
- New Media Analytics
- Elective 1*
- Elective 2*
- Research Methodology
Year 2
Research Methodology
- Capstone Project
Future Pathways
Area of Application
Graduates of the Master of New Media and Communication Studies can apply their skills across a wide range of industries and roles. Key areas include:
- Digital media strategy
- Social media management
- Digital marketing and advertising
- Media research and analytics
- Public relations and digital diplomacy
- Content creation and management
Career Opportunities
- Digital Media Strategist
- Social Media Manager
- Digital Marketing Manager
- Media Analyst
- Public Relations Specialist
- Media Researcher
Get in touch with us now
Interested in joining our programme? Fill out the form below to submit your enquiry. Our admissions team will review your information and get back to you shortly to discuss the next steps in your application journey.
