Research Experts

Associate Professor

Dr Ridzuan Masri

Diploma in Banking Studies, Bachelor of Marketing (Hons). MBA (Marketing), Ph.D

Research Areas

  • Entreprenuership
  • Business Ethics
  • Strategic Management

Biography

Dr. Ridzuan Masri is an Associate Professor at MILA University, Malaysia. He holds a Ph.D. from IIUM with research focus in Strategic Management, an MBA in Marketing from the University of Western Sydney, and a BA (Hons) in Marketing from MARA Institute of Technology. His teaching expertise spans Research Methods, Strategic Management, Marketing, Human Resource Management, and Business Ethics. His research interests include Strategic Management, Marketing, and Ethics—often integrating Islamic perspectives. He has published widely in SCOPUS and ISI-indexed journals and presented at numerous international conferences. Dr. Masri is actively involved in academic leadership, curriculum development, and postgraduate supervision. He also serves as an external examiner, journal reviewer, and keynote speaker, contributing significantly to research and higher education in Malaysia.