Research Experts

Dr. Nur Zulaikha Mohamed Sadom is an accomplished Lecturer at MILA University specializing in digital marketing, consumer behaviour, and management studies. With 8 years of combined academic and industry experience, she has contributed to supervising postgraduate students and delivering specialised courses.

She has published numerous articles in Scopus Q1/Q2–indexed journals and is currently leading research on marketing and management in the food, beverage, and retail sectors. Her work focuses on bridging academic research with practical business insights to enhance consumer and organizational outcomes.