Research Experts

Dr

Song Bee Lian

Associate Professor

Bachelor of Economics (Hons)
MBA
PhD in Management

Orcid

Research Areas

  • Consumer Behavoiur
  • Digital Marketing
  • Sustainable Marketing
  • Strategic Marketing
  • Corporate Social Responsibility
  • Human Resource Management
  • Education and Pedagogy

Biography

Song Bee Lian is an Associate Professor at MILA University, specializing in marketing and management. With extensive academic and industry experience, she has developed strong expertise in consumer behaviour, digital marketing, strategic marketing, sustainability, corporate social responsibility (CSR), and human resource management.

She has published over 60 scholarly articles in SSCI-, ESCI-, ABDC-, and Scopus-indexed journals and is currently leading research initiatives in marketing sustainability and consumer engagement strategies. Her work emphasizes bridging theory and practice to advance responsible, sustainable, and impactful marketing in both academic and industry contexts.