Research Experts

Zarith Nurzafirah binti Khairuddin

Senior Lecturer, School of Management and Business

BAcc (Hons) (UNITEN, 2010)
MAcc (UiTM, 2012)

Orcid

Research Areas

  • Accounting
  • Management Accounting
  • Big Data Analytics
  • Entrepreneurship
  • Bibliometrics

Biography

Zarith Nurzafirah Khairuddin is a Senior Accounting Lecturer at MILA University specializing in Accounting, Big Data Analytics, and Financial Education. With extensive academic and professional experience, she has contributed to curriculum development, student entrepreneurship, and community engagement.

She has published research in indexed journals and book chapters and is currently leading research on applications of Big Data Analytics in accounting and business education. Her work focuses on empowering students to translate accounting knowledge into practical business, technological, and societal impact.